New Balance 740

Originally launched in the 1980s, the New Balance 740 carries the brand’s rich heritage of performance running. Known for its clean design and reliable comfort, it became a favorite among runners and sneaker lovers who value both function and fashion.

Reintroduced with modern updates, the NB740 combines classic craftsmanship with advanced cushioning and lightweight materials, giving you that perfect balance of retro style and everyday comfort.

Collection: NEWBALANCE 740

You can't go wrong with the New Balance 740 at this price point. It is a no-frills retro sneaker that proved its worth in many of our lab and wear tests. While it's not exceptionally comfortable or supportive, we found that it gets the job done for casual day-to-day wear. You might be surprised at how light and flexible it actually feels on foot. Oh, and did we mention that the 740 is avaialble in over a dozen of irresistible color options